electronic billboards
Digital Dynamic Signage is a phrase often used as a synonym for digital signage, billboards and electronic dissemination selective. This is an appropriate term, and taking into account the dynamic digital signage really is.
In America, the growth of advertising digital out of the house was in the high double digits in recent years. Western European companies have also opted for the train. A recent research report market and showed similar trends to those of North America – the dynamic digital signage products will quadruple within the next 5 years, with of the advertising industry to expect growth in real incomes during this period.
Digital signage is effective, it is becoming more affordable and has a wave "undeniable" factor, largely due to the continued innovation of digital signature providers. Retailers have clearly decided that the display Dynamic Digital is the way forward. An idea of some new technologies and trends that show us what the future might look like, while demonstrating the pioneering spirit of the industry digital signage.
What's on the horizon
The expansion is, of course, one of the characteristics of the future for industry digital signage. And not only in the in-store marketing. Consider two examples only:
• The city of Venice will stay big 5 (2250 m2) signs in 900 years St. Mark's Square. The panels have a very independent objective – to generate revenue to offset the costs of restoring the place. They are not intended to be in place permanently, but crashes on a scaffold in the proposed 6 years of restoration.
• Ernst & Young is the use of dynamic digital display in its offices in the UK to communicate with their employees. Find that email was ineffective – the messages can pass too easily in crowded in the boxes – the company decided to try digital signage. Was tested and found that employees are more committed by video messaging. His combines text messaging, video and Flash and is used in everything from news of the company training videos.
Digital Merchandising was in great shape. Not only digital signature can be used to convey messages of interest in a unique way, which has an unparalleled ability to direct messages to individual buyers. Consider:
• One of the latest products in audience measurement is called iCapture. Used high-resolution camera to capture the faces. Its processing software and can be segmented by demographics. Age is one of demographic data, which have dominated recently, enabling dynamic content for the digital signature is for older people (unlike previous efforts that can not distinguish between adults and children). This software joins PRISM project as Nielsen Media and Arbitron Portable People Meter to help retailers to collect valuable (and limited) demographic data on their customers.
You may want to produce the next innovation in "just because you can not mean you should." We all know that the digital display senses visual and auditory impact, but what about the sense of smell?
• A Japanese company has developed an aroma emission device that can be connect with the digital signature to provide a "mood elevating" flavors. Through the use of a communication "exclusive" online service perfume, the signs are programmed to emit certain odors that can attract attention to the signs. In tests, a cosmetics company used technology to emit the scent of roses and reported that the knowledge of the signs is the double sign of the digital standard fragrant.
There was discussion on the necessity and effectiveness of the fragrance emitting signals, but have developed in all the shows the name "dynamic digital signage" is certainly justified.
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Article Source: ArticlesBase.com – Dynamic Digital Signage Industry Keeps Growing and Innovating
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